About the event

Are you struggling to effectively communicate your business's value to customers? Do you find it challenging to create compelling marketing messages that resonate with your target audience? 

In this DIY workshop, you'll learn how to build your brand from the ground up using our fill-in-the-blank workbook. We'll guide you step by step through the process of constructing the three brand essentials: your brand story, symbol, and strategy.

You'll learn how to:

• Establish a "voice" for your brand
• Develop your company name
• Write a mission statement, positioning statement and value proposition
• Create brand symbols like your logo, type font and color palette
• Combine your brand story, symbols and strategy into a clear and consistent branding framework

Live attendees will receive a DIY brand workbook, links to free brand resources and a link to the webinar recording.

About the presenters

John Rhind

John has been a SCORE mentor for more than 5 years, counseling hundreds of clients & teaching dozens of workshops. He has 35 years of senior-level marketing communications experience with numerous Fortune 500 companies. John earned a Bachelor of Science from the Scripps School of Journalism at Ohio University.

John is also a frequent SCORE workshop instructor, teaching classes on marketing planning, business planning, social media, and content marketing. Areas of expertise include:
• Advertising
• Branding & brand development
• Content marketing & social media
• Creating business plans
• Creating marketing plans
• Creating websites
• Digital marketing
• Local marketing
• Marketing
• Public Relations