40 CRE Execs Tell Us How 2024 Will Play Out — And What They're Doing To Prepare

Historians will not look back at 2023 as a happy year for commercial real estate.

But that was then and this is now. As the Bisnow newsroom learned in the waning hours of 2023, the industry is more than ready for 2024 — for the challenge of willing it to become a turning point year.

A common refrain has echoed throughout the industry these last few months: “Survive till ’25.”

What does it even mean? We wanted to find out, so we asked hundreds of real estate executives worldwide — from Paris, London, New York, Los Angeles, Dublin, Chicago, Houston and everywhere in between. We spoke to developers, investors, brokers, construction executives, affordable housing experts and data center power players.

We boiled the best responses down to 40 voices and granted these industry leaders anonymity to capture their unvarnished perspectives. Their responses span everything from being insulted by the question to deep concerns for an industry that is facing intense headwinds in some quarters.

It won’t be doom and gloom in 2024, they told us. As the following perspectives illustrate, chaos can be a ladder, and opportunities abound for anyone who carries wisdom from past economic dips.  

Read more from BisNow here: bisnow.com/national/news/commercial-real-estate/voices-project-122217?utm_source=outbound_pub_8&utm_campaign=outbound_issue_73564&utm_content=outbound_link_11&utm_medium=email