Valentine's Day: Brought to You by American Business

As people celebrate Valentine’s Day with their loved ones, companies of all sizes make sure memorable moments can happen.

Why it matters: On Valentine's Day, Cupid's arrows do not just spark romance, they fire up businesses’ bottom lines. The National Retail Federation (NRF) estimates that 53% of consumers plan to celebrate, and $25.8 billion will be spent on the holiday this year, or about $185.81 per household.

By the numbers: 

  • Sweets are the stars. 92% of people surveyed by the National Confectioners Association said they plan to buy candy, including 58 million pounds of chocolate. 
  • Don’t forget the flowers. 250 million roses are prepared by U.S. florists for Valentine’s Day, according to the Society of American Florists. 
  • Eating out. The National Restaurant Association projects that 60 million adults will go out to a restaurant, and 35 million more will order take-out or delivery. 

Big picture: This spending adds up to economic opportunities for businesses of all sizes. 

  • Using survey data from NRF, the Chamber calculated the economic impact of Valentine’s Day in more than 300 metropolitan areas across the country. See the potential impact in your area. 

Bottom line: When you embrace the spirit of Valentine’s Day remember the role American businesses play in bringing the holiday to life.

Dig deeper: This is a part of the US Chamber of Commerce’s Brought to You by American Business initiative showcasing how businesses of all sizes are behind America’s favorite cultural and sporting events and highlighting the jobs and growth they create.

Chairman's Circle